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Level 1: Conscious Consumer
Gain practical knowledge for your routine: we compare natural soap to conventional alternatives, offer product maintenance tips, and help you spot greenwashing by decoding labels.

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Level 2: Experts & Founders
A technical deep-dive into the industry: we examine the science of fats, the impact of hormone disruptors like phthalates, and the "Soaponomics" of sustainable production.

 

Marketing vs. Facts 
Unmasks myths like "pH-neutral" and "clinical testing". Learn to audit INCI lists, where the first five ingredients usually make up 80% of the product, to prioritize data over marketing fluff.