top of page

Unlocking the World of Cosmetics: Your Journey Begins Here


Shadows of Deception: Unmasking Marketing Myths
Shadows of deception: unmasking marketing myths

We are surrounded everyday by all sorts of product marketing statements aimed at :

  • Describe specific effects

  • Help consumers make a choice

  • Make the product more attractive than the competition

The problem is that they often mislead us and take advantage of our lack of technical knowledge. Hopefully, claims in the cosmetics industry are strictly regulated, and claiming that a product directly fixes a particular problem is illegal. Nonetheless, there are overused methods to convince a particular product is better than others. There is no high authority that delineates the definition of claims and makes a certification of any kind. Cosmetic claims are simply words that are typically self-imposed, self-regulated and used at the discretion of the company. So they should always be taken with a grain of salt.

Jump the intro and go directly to one of the key topics :


helping claim cosmetics


free from marketing claim cosmetics


clinically tested  claim cosmetics animal testing


pH neutral claim cosmetics

Introduction

So how does one know what is genuine and what is misleading? How can companies make claims that imply something, even though that something means nothing? The honest answer is: it depends. Inevitably, claims are completely accurate in some cases. There are companies that deliberately set the bar high. They do amazing work, living up to their values and mission with fairness and integrity. On the other hand, it has been our experience that marketing claims generally do not match the ingredient list. The big companies behind these claims are well aware of the sweet lies, and smaller owners may simply not have enough knowledge or support from dedicated experts. Here are some simple tips to help you make "better choices" :

  • Read ingredient lists, they can not lie and really tell us everything you need to know about a product! We are working on a whole project for you here :)

  • Knowledge is power. The more you learn, the better you will be able to see through the bullshit. Become a conscious consumer, be your own health ambassador.

  • Always be skeptical. Marketing claims are merely attempts to sell you something. As Sherlock Holmes, it's your job to demystify the extent to which promises are authentic.

  • Ask questions! If a company has worked hard to make their claims true (in our experience, we only get a response 60% of the time), they will be happy to share them with anyone who asks! How do they define "natural", "waste-free", "sustainable", "environmentally friendly"?


Information scope

information scope marketing claims disclaimer

The research is mainly based on scientific studies, media produced by experts, specialized or experienced authors/bloggers. My background in chemistry allows me to form a judgment about the available information. When in doubt, I like to dive deep into the details to learn even more! What I realized along the way is that the more you know, the more you understand that you still have a lot to learn! It's incredible how much biased/incorrect information I came across while working on this content, and that's why these sources did not come into consideration:

  • Anonymous articles/blogs,

  • Anything promoted by influencers (= people who are paid to write what you want them to write in exchange for money),

  • Wikipedia, unless the source is clearly stated and verified.

I do my best to present you with the correct information, but I do not guarantee its accuracy. If you find something unclear/inaccurate, please contact me to express your concerns. If I am wrong, I will acknowledge my error and correct the problem.

Is this information a marketing goal for babassu soaps ?

bubble illustration marketing claims myths

This section, "Soap Academy" is purely informative and no promotion is made in favor of babassu products in particular. Simply see it more as a guide to guide you into changing your consumption habits, if you feel responsible or ready to do so, either for your own health, the environment, or both.

Soapmaking is a hobby, and I thoroughly enjoy the making, experimenting, and creative steps. To keep up this addictive passion, I just want to be able to cover the costs and invest in new equipment. But here's the inconvenience: soapmaking creates several little troops of beautiful soaps that would be left alone without your help. ----> Adopt a soap

Along with the adoption, you can enjoy my research about the soap-making world and the few winks in direction of the food industry (about trans fats - 2min read) and the cosmetic world in general (here - 5min read).


Sources:

Comments


bottom of page